You've been making candles already and now ready to expand your business


 .....but you've no idea where to begin


How can I help you today to build a better future for your candle business?


Imagine if you could


Start working with Private Label Clients in days

With all the tools you need at your finger tips.


Know exactly what you need to do.

With my step by step process.



Access all your tools 24/7  via an award winning app with lifetime access.

...all just by taking this ONE course and applying all  my methods inside.

You'll have the confidence to take your candle business to the next level.  

My Offer to you

Packed with advice and knowledge of everything I have learned over the past 8+ years working with Private Label Clients. 

I will hold your hand virtually (as much as I want to be in your kitchen with you) throughout the process.

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Yes, I want this!

You will learn

Included 1

What not to say to a Private Label client.

Included 2

My secret 7 step method for approaching a client.

Included 3

My one vital key 'must do'.

Included 4

What not to offer a client.

Included 5

How to decide who to work with and why. 

Included 6

Learn my takeaways from working with large luxury hotels.

Start now

Illuminating Dreams: A Decade of Excellence in Candle Crafting and Empowering Women Worldwide

Welcome to the radiant world of Jo Macfarlane, an award-winning luminary in the art of candle making. With a glowing legacy spanning over a decade, Jo has not only mastered the delicate balance of wax,  wicks and luxury fragrance but has also emerged as a guiding light for women seeking to ignite their entrepreneurial spirit in the candle industry.

Over the years, her commitment to the craft and an unwavering dedication to quality have propelled her into the limelight, earning her prestigious accolades in the competitive world of candle making.

What sets Jo apart is not just her exceptional talent for creating exquisite candles but also her mission to empower women to turn their candle-making dreams into reality. With a keen focus on nurturing aspiring candle makers, she has successfully guided numerous women on their entrepreneurial journey, helping them start and scale their candle businesses.

Jo’s commitment to empowering women has evolved beyond local circles. Leveraging the digital age, she has taken her teachings global, reaching enthusiasts and budding entrepreneurs in 17 countries. Through her engaging and informative online courses, Jo imparts invaluable knowledge, from the basics of candle making to full candle businesses.

This Is For you -

  • This is for you if you want the freedom and flexibility to work from home from your kitchen table.

  • This is for you if you want to create an additional income stream for your candle business.
  • This is for you if you already know how to make candles and want to start working with Private Label clients.
  • This is for you if you want to diversify your portfolio of candles and gain reputation in your niche.¬†
  • This is for you if you want longer lead times to work your life around.
Yes, I want this!

Frequently Asked Questions


Yes, I want this!

Featured In

The practical stuff


1. Lifetime access to course

2. Valuable downloads 

3. FREE 1 hour coaching call 

4. Invoice, delivery note, job sheet templates. 



Yes, I want this!

Pay in Full


Top features


  • My 7 step method to approach a new client.
  • ¬†Valuable ready to go printables.
  • How & when to invoice your client
  • ¬†When to look at a contractor to pour your candles
  • ¬†What do do when your client asks for something you don't do.
  • ¬†One thing not to do when working with a Private Label client.¬†


Yes, I want this!